Your website might be the reason clients are choosing someone else. Not because your work isn't good enough, it is. But if Google can't read your page titles, can't find alt text on your images, or has no idea what your headings mean, it can't recommend you either. Neither can ChatGPT or Claude when someone asks who's great in your industry.

This guide walks you through exactly what to fix, in plain English, with real examples for every step. Some sections take five minutes. Others, like your alt text, are worth setting aside an afternoon for. Either way, once it's done, it's done.